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Kantar Worldpanel, research and consulting firm, in partnership with Alimentaria (International Food, Hospitality and Technology for the Food Industry), organized the "Congress Consumer", which took place yesterday at the FIL, Lisbon. Within the program there is the presentation of two studies carried out by Kantar Worldpanel.

The first, titled "Trends Shopper & Retail in Portugal, 1st Quarter 2013, " focuses on consumer behavior Portuguese in the first quarter of the year and see what are the major consumer trends in FMCG. There is an adjustment that consumer economic reality, registering falls in consumption not only outside the home, as had already spoken, but now also in the house, as Paul explains Caldeira, Director of Marketing at Kantar Worldpanel.

Thus, some products that were once considered basic in the shopping cart, are experiencing breakdowns of consumption, such as yogurt, ice tea's and makeup products. "On the contrary, the area of ​​food to take home, fresh ingredients and even desserts like flour, baking powder and condensed milk, represent areas that are growing, " says Paulo Caldeira.

According to the study, the crisis affects the most vulnerable households with single parent families, families with many children or unemployed. These trends fall within what the Director of Marketing at Kantar Worldpanel understand how the "new normal, " and explains "We consider that we are not in crisis, we are in a new situation, it is not a crisis point that it will take some months, but a new state of the consumer, where we now keep us well for some time. Namely, let us reflect more the purchase, we will do the shopping in a more informed and sustained by discriminating what is not essential. "

. Within the same study, there was still time to talk about how brands have dealt with these changes in consumer behavior . Paulo Caldeira concludes that "these changes do no more than create new opportunities. And manufacturers and distributors to quickly fit what is the dynamics of the consumer and what they want most, will have a greater chance of success. " According to the same source, Pingo Doce was the only emblem that managed to gain market share in the first quarter of the year, within the area of ​​household consumption. "It was that attracted more customers, higher purchase frequency and achieved greater loyalty worn on the badge. These four variables achieved positive progress, more than any other insignia ", says Paulo Caldeira.

congressoconsumidor_logo Panel of speakers on the challenges of mass consumption to the consumer, Anthony Casanova, CEO of Unilever, said that there was a decline in the average price of products, as well as the launch of cheaper products. Casanova believes that the reduction in consumption will continue over the next 2 or 3 years. Anthony Rousseau, Consumer Forum, says the industry does well in lowering the average price of products and believes that promotions contributed to the slump in the last year was not as sharp.

”, em como ter uma alimentação equilibrada na crise e que desafios em termos nutricionais os fabricantes e distribuidores devem superar para ajudar a boa nutrição dos portugueses na presente conjuntura. The second study presented was based on the " Food Habits of the Portuguese ", on how to have a balanced diet in crisis and challenges in nutritional manufacturers and distributors must overcome to help the good nutrition of the Portuguese at this juncture. According to data presented, the most impacted by the crisis reversed the recommendations of the food pyramid, ie, consume more potatoes, crackers, meats, savory sauces like ketchup and mayonnaise and frozen pizza, for example, instead of vegetables , fruit, frozen fish and fresh.

Importers, distributors and producers greet New Year with guarded optimism; plummeting dollar made 2004 a buyer's market and kept check on prices of ... from: Quick Frozen Foods International
Book (E.W. Williams Publications, Inc.)
2009-02-09 06:11:55 by Squirine_Berg

I have a good business story to tell -

For the better part of 10 years I was an electrical maintenance tech in America's largest privately held food manufacturing companies - Schwans Sales Enterprises. Schwans manufactures and home delivers high end frozen foods and Ice Cream.
With no formal education ever - Marvin Schwans started with a single truck making and selling his homemade ice cream in 1932. For 60 years Schwans grew to become a leading innovator and developer of mass produced frozen food - acquiring many brand names along the way - like Tony's Pizza, Red Barron Pizza,and Fresahetta Pizza - Mihn Chinese foods, etc

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15), Save-A-Lot (No. 20), Kroger (parent company of Ralphs and Food 4 Less — No. 36), Whole Foods (No. 44), Safeway (Vons' parent — No. 51) and Albertsons (No. 56) ranked among the top 60 companies in a Temkin Group survey released last week.

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