Frozen food retailer Iceland

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A line of frozen foods made with oysters, like burgers, breaded and cooked are the focus of the South Atlantic Marine Farm, Florianópolis (SC), to grow and become known in the market.

Another innovation of small business was to create quick dishes like risotto and penne (a type of pasta) with oysters and mussels. The two lines of products are already sold at retail in Santa Catarina and Rio Grande do Sul in São Paulo, Rio de Janeiro, Minas Gerais and Bahia, are on the market only frozen.

According to partner Flavia Ribeiro Couto, 41, the company saw the opportunity to increase sales by creating facilities for consumers who do not need to open the shell or prepare the recipe at home, one of the difficulties for the consumer.

"Brazilians eat fish and shrimp, but no shellfish, is a cultural issue. Bet on plates with good acceptance and familiarity, eliminating the difficulties in the preparation, " he says.

Ready meals retain original flavor

Although it is not possible to offer the ready meals and frozen clams alive, as is usual consume them, the company says there is no loss of quality or flavor in recipes. "Being alive does not mean that [the snail] is good for consumption. Has to know the origin of it. Product must come from a good producer with certifications from the government."

For now, the frozen meals are only found in the Pão de Açúcar (São Paulo, Rio de Janeiro and Minas Gerais), Walmart (Bahia and São Paulo) and Zaffari in São Paulo and Rio Grande do Sul, which are also marketed recipes ready. In Santa Catarina, the two lines are sold in supermarkets Hippo, Angeloni and Empress.

Micro fuse to create unique brand

The South Atlantic Marine Farm was born in 1998 from the merger of three microenterprises that lived side by side in Florianópolis, doing the same work and competing for the same customers.

According to Couto, the union took place to increase production and achieve market outside of Santa Catarina. "With more heads thinking is easier to deal with problems and making the right decisions, " he says.

Since then, the company nearly doubled in size every year, and today produces approximately 25 tons / month of live molluscs over 12 tons / month on average, for the preparation of frozen foods for retail and bars , restaurants and hotels throughout the country. Billings were not disclosed.

Company plans to enter the European market

During a food fair at the end of June, a food Spanish showed interest in a partnership with the South Atlantic Marine Farm

According to Couto, this is a good opportunity to enter the European market. "It is the most difficult and demanding market, which can not produce in quantity in shellfish consuming."

Negotiations are also underway to export shellfish to China and Chile, with which talks are most advanced. The first batch should be out by the end of this year.


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